Are you leaving money on the table?
Haven’t got time to create consistent content?
Want to get in front of more clients but working to a budget?
Everything you need to start to show up online for your clients and prospects, demonstrate what makes your business right for them and attract more inbound leads.
Would you like to have a proven way of attracting new clients, help to keep the ones you have got, and demonstrate your expertise so you don’t sound like a robot and your ideal clients approach you?
The Get Started Package is for you
Plus, lots of hints and tips, so you get more out of your content.
Not sure if this is right for you?
That’s ok, it's perfectly ok to have doubts about investment, and sometimes when you’ve decided to buy your brain needs to be sure you're not taking a risk. Maybe a read of some of the common objections will help reassure you.
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“I’m not sure I’ve got time to set this up” – It will take time to get up and running and you’ll probably need to dedicate about an hour a week (this will be when we plan the content and run through any edits to posts before you sign them off), but as I begin to understand your tone of voice and style it will speed things up and reduce this time.
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“Will I get a return on my investment?” – Good question, it depends on your commitment to the process and the strategies you have, to share content created for you. The wider you share the content, and I always recommend using LinkedIn for this, the better engagement you get, which will turn into leads. There are also ways to re-purpose the content to get even more views and engagement.
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“I don’t have the time or skills to promote the finished blog posts” – yep, I get it. It takes time to promote your blog and write engaging posts to encourage readers to buy from you us important. If this is something you need help with, my blog writing packages will give you this content in addition to the blog post.
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Maybe you’ve tried to use a copywriter before and had a bad experience? – the thing my clients like about me is that I have an insurance background, and this puts me in a unique situation because it means that you don’t need to teach me insurance. Sure, there are things I need to research but my experience saves time and gives me a deeper understanding of some of the challenges you face and means we can get going much more quickly.
Who is
Catherine France
The Insurance Copywriter
Catherine helps insurance brokers to get visible, stand out and stay relevant to their audience helping them to communicate what they do, to the people who will benefit from it, through blog posts, articles and, social media content.
Using her expertise, and 20 years of insurance experience, Catherine can effortlessly create clear and engaging content that:
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Informs the reader, demonstrates expertise & builds trust.
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Helps clients stand out against their competitors.
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Empowers the reader to take action = more sales.
Sarah Joy
I had the pleasure to work with Catherine over a 9 month period. As we started out on our inbound content marketing journey, we needed someone that understood Insurance and SMEs. Catherine created some engaging content for us which achieved an average 46% email open rate & 6.9% click through - 119% higher than industry average. Catherine is easy to work with, she works to agreed timelines and is very professional. She's also happy to be given a brief with target keywords, some inspiration links and a brief summary & run with it. I'd recommend her as part of your extended to team.
Abi Smith,
Grosvenor Insurance Brokers
What a great way to start this Monday with a zoom call with Catherine France talking about blogs and how to engage current and potential clients. Catherine has helped me develop a plan for 2022, watch out for all our new blogs and interviews.
I would highly recommend speaking to Catherine, if you need help in writing blogs.
Simon Taylor
Get Indemnity
I just want to say a BIG THANK YOU to Catherine France for all your help in delivering on our digital content strategy 🙏
Having a copywriter with insurance experience makes such a difference in producing thoughtful and insightful pieces, with no need for rewrites!!
Keep up the good work!!