Insurance brokers are sitting on one of the most powerful lead-generation tools in professional services, and most are either not using it or not using it well. This post explains why LinkedIn works for brokers, how the Newsletter feature can build a steady stream of inbound enquiries, and the six post types that consistently deliver results in the insurance sector. No cold calling. No paid ads. Just consistent, useful content that builds trust over time.

I have created various resources to help you get started, including this edition of my newsletter, which gives you 12 insurance blog topics

With the festive season upon us, I've compiled 31 content prompts to supercharge your December marketing.