With the festive season upon us, it's the perfect time to connect with your clients and potential customers. To help you stay ahead of the game, I've put together 31 content prompts to supercharge your December marketing.
Feel free to move the prompts around to fit your business and schedule.
You can add additional prompts for Christmas events, team birthdays, or other key milestones.
You should consider using a content calendar to plan your posts.
Remember to use high-quality images in your posts.
You can use relevant hashtags to increase your reach.
You can engage with your followers by responding to comments and messages.
Use LinkedIn to schedule posts in advance. You don't need to be online 24/7.
What if I don't want to post over Christmas (or at weekends)?
It is up to you to post once a week or daily. I have given a full schedule of posts as a guide. I have included posts for Christmas Day and Boxing Day. Am I crazy? Maybe, but could you hear me out? According to Censuswide, 28% of people will be scrolling on their phones while they cook. And 41% of Brits will be shopping online on Christmas Day!
So, if you don't post, your audience could see your competitor's content. Your post might not go viral, but it will keep you front of mind with potential clients.
Rather than posting the usual "Happy Christmas" messages, why not post something more entertaining or personal that will engage people, make them laugh, and, more importantly, remind them of you?
31 Ideas for Your December Content
Here are the prompts. Download them
How should I write my LinkedIn posts?
Here are some draft posts that you can copy and paste. They are here to inspire you, but feel free to add your own flair!
Prompt: Discuss a recent learning experience or course you’ve taken.
Post: We recently completed a comprehensive cybersecurity training course to protect our clients better.
We’ve learned the latest techniques for identifying and mitigating cyber risks, including:
Phishing Awareness:Â Recognising and avoiding phishing attacks.
Strong Password Practices:Â Creating and managing secure passwords.
Data Privacy Compliance:Â Adhering to GDPR and other data protection regulations.
By staying up-to-date on the latest cybersecurity trends, we’re committed to providing our clients with the highest level of protection.
Prompt:Â Could you share a client testimonial with your audience?
Post: We love hearing positive feedback from our clients. Here’s what one of our satisfied customers had to say:
"I was impressed with the level of service I received from Catherine France. They were quick to respond to my queries, and they made the whole claims process stress-free. I would definitely recommend them."
Prompt: Give a shout-out to staff, clients, and people who’ve helped you in 2024.
Post: As 2024 draws to a close, we want to express our sincere gratitude to our incredible team, valued clients, and supportive partners.
Your hard work, trust, and collaboration have made this year successful. We’re excited to see what we can accomplish together in the coming year.
Thank you all!
Prompt: Give your audience three tips for driving safely in winter weather.
Post: Winter weather can make driving conditions hazardous. Here are three tips to help you safe on the road:
Prepare Your Car:Â Ensure your car is winter-ready by checking your tyres, brakes, and battery.
Drive Slowly and Carefully:Â Reduce your speed and increase your following distance.
Be Aware of Black Ice:Â Black ice can be challenging to see, so drive cautiously, especially on bridges and shaded areas.
Following these tips can help keep yourself and others safe on the road this winter.
We also recommend saving our phone number (and your motor insurer, if you know it) in your phone in case you need to call us.
Prompt: Invite customers and connections to promote their January sales in the comments.
Post:Â Let's Boost Each Other's Businesses!
Let's support each other's businesses as we enter a new year.
If you're running a January sale, share the details in the comments below!
Let's help each other thrive in 2025.
We hope this content plan helps you create all of your December posts.
Remember, the key to successful social media marketing is consistency, engagement, and authenticity. Using these templates and following the tips above, you can create a strong social media presence for your insurance business this December.
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