Most insurance brokers do not have a marketing plan; they have good intentions and a LinkedIn profile they have not touched in two years. This blog changes that. It walks through the four core marketing activities any broker can realistically maintain: LinkedIn, a client newsletter, a blog, and a quarterly cross-sell email, and includes a ready-to-use 12-month content template you can start filling in today. No agency required. No big budget. Just a simple framework and consi

Insurance brokers are sitting on one of the most powerful lead-generation tools in professional services, and most are either not using it or not using it well. This post explains why LinkedIn works for brokers, how the Newsletter feature can build a steady stream of inbound enquiries, and the six post types that consistently deliver results in the insurance sector. No cold calling. No paid ads. Just consistent, useful content that builds trust over time.

With the festive season upon us, I've compiled 31 content prompts to supercharge your December marketing.

We explore the benefits of blogging about insurance and why you can outsource the time and stress of writing a blog to me.

Are you a super-busy insurance exec wanting to get visible and convert leads? Find out how and insurance copywriter can help you do this ...

This month I was asked to write a guest blog for Francis West at Security Everywhere. The topic was are insurance firms at risk of...

If you are running a successful insurance brokerage you might be wondering why yoneed a blog, here are 5 reasons you need a blog for your...