Most marketing training wasn't built for insurance. It was built for coaches and lifestyle brands. No matter how good the content is, you cannot take a framework designed for a lifestyle brand and make it work for a regulated financial services business operating under FCA rules. That's not a small gap to bridge. That's starting from the wrong place entirely.

Most insurance brokers do not have a marketing plan; they have good intentions and a LinkedIn profile they have not touched in two years. This blog changes that. It walks through the four core marketing activities any broker can realistically maintain: LinkedIn, a client newsletter, a blog, and a quarterly cross-sell email, and includes a ready-to-use 12-month content template you can start filling in today. No agency required. No big budget. Just a simple framework and consi

Insurance brokers are sitting on one of the most powerful lead-generation tools in professional services, and most are either not using it or not using it well. This post explains why LinkedIn works for brokers, how the Newsletter feature can build a steady stream of inbound enquiries, and the six post types that consistently deliver results in the insurance sector. No cold calling. No paid ads. Just consistent, useful content that builds trust over time.

Learn how to turn your 2026 Insurance Content Planner into a powerful LinkedIn marketing tool. Discover practical steps, proven post formats, and copy-and-paste LinkedIn examples designed specifically for insurance brokers and professionals.

I have created various resources to help you get started, including this edition of my newsletter, which gives you 12 insurance blog topics

With the festive season upon us, I've compiled 31 content prompts to supercharge your December marketing.

Explore the challenges & triumphs of transitioning from a struggling insurance content creator to a successful insurance blogger.

(If you're an insurance broker) Do you want to know the secret to attracting more customers and growing your client base? It's simple -...

Blog explores AI's role in insurance content creation & marketing. What to use ChatGPT for and what not to use it for!

We explore the benefits of blogging about insurance and why you can outsource the time and stress of writing a blog to me.

Are you a super-busy insurance exec wanting to get visible and convert leads? Find out how and insurance copywriter can help you do this ...

It takes time and skill to create the different types of content your audience wants to see, so making the most of the content you create by

Anna Bravington and I chat about how you can create more content in less time, using what you have, the knowledge and tech tools

Every day we consume content on the internet, people are searching google for products and services, the results that we see are content,...

This month I was asked to write a guest blog for Francis West at Security Everywhere. The topic was are insurance firms at risk of...

Find out why I've stopped selling pre-written insurance content and how writing bespoke content is better for your SEO and will win clients

This posts explains what a freelance insurance copywriter does, how the process works and what an insurance copywriting service includes.

Why you shouldn't hire an insurance copywriter? Would you like to be better at marketing your brand and producing engaging content?

Here are 10 things you might want to consider when attending a live insurance event

Attending live events is investing in your personal development and can benefit your business in these 5 ways