How to Get the Most Out of Your 2026 Insurance Content Planner

(with practical LinkedIn post examples for insurance professionals)

If you’ve ever sat staring at your LinkedIn cursor, wondering “What on earth do I post today?”—you’re not alone.

That’s exactly why the 2026 Insurance Content Planner exists: to remove the guesswork, save you time and help you publish client-winning content consistently throughout the year.

The 2026 Insurance Content Planner is packed with insurance content prompts to spark ideas, delivering industry-specific, ready-to-use prompts designed for brokers and insurers. It blends inspiration with structure, so you’re never starting with a blank page again.

Below, you’ll learn exactly how to use your 2026 planner to create compelling LinkedIn content, with practical, copy-and-paste examples you can use immediately.

1. Start With the Planner, Not the Post

The worst time to generate content ideas is the moment you need to post them. Your planner flips that on its head by giving you a whole year of insurance-specific prompts.

How to action this:

1. Open the month you’re planning for.

2. Circle or highlight 8–12 prompts you know your audience will care about.

3. Decide which of the six LinkedIn post types each one fits: Value, Review, Gratitude, Behind-the-Scenes, Personal Story, or Opinion/Education.

4. Schedule two to three posts a week.

   
   

2. Turn Prompts Into High-Engagement LinkedIn Posts

The magic isn’t the prompt—it’s how you write the post. Below are real examples using prompts directly from the 2026 Insurance Content Planner.

Example 1: The Value Post (always a winner)

Planner prompt (February): “A 30-second guide to excess protection.”

LinkedIn example: A quick 30-second guide to Excess Protection (that could save your clients hundreds): Most people think excess protection is “just an add-on.”Here’s what it actually does:

• Covers the cost of your excess if you need to make a claim

• Helps keep premiums low while still offering solid cover

• Offers peace of mind, especially for young or higher-risk drivers.

If you’ve ever had a client panic when they see their excess amount, this is the post to share with them. Would you recommend excess protection for every client? Why or why not?

Why this works: It follows the structure of a classic “Value Post” - simple, useful, and easy to read.

Example 2: The Behind-the-Scenes Post

Planner prompt (March): “Behind the scenes: a claim success we’re proud of.”

LinkedIn example: Behind the scenes of a recent claim we turned around in 48 hours. A client called us after storm damage left their premises unusable. Here’s what happened next: 1️⃣ We gathered evidence + photos within the hour 2️⃣ Contacted the loss adjuster immediately 3️⃣ Secured temporary premises so they didn’t lose trade. This is why working with a broker matters—we don’t just place the policy; we show up when it counts. Want me to break down the exact checklist we use? Tell me in the comments.

Why this works: Behind-the-scenes content humanises your brand and builds trust before you sell.

Example 3: The Opinion/Education Post

Planner prompt (January): “Tip for SMEs: why cyber insurance matters now.”

LinkedIn example: Cyber insurance isn’t “optional cover” for SMEs anymore — here’s why: In the last 12 months:

• 59% of SMEs experienced a cyberattack\

• Average downtime = 3+ days

• Many businesses didn’t survive the recovery

A cyber policy isn’t about preventing attacks; it’s about surviving them. If your SME clients still think “we’re too small to be hacked”, this is the post they need to read today.

Example 4: The Story Post

Planner prompt (October): “Share the story of your first sale or first client experience.”

LinkedIn example: My first-ever client taught me the biggest lesson of my career…I’d only been in insurance a month when a client said, “I don’t care about the policy, I care about whether you’ll help me when something goes wrong.” I’ve built my entire approach around that one sentence. Policies matter. But people matter more.

Top Tip: Write Like You’re Talking to a Client, Not a Boardroom

The LinkedIn Playbook highlights that text-only posts with simple language outperform almost every other format because they feel human and conversational.

Insurance is full of jargon. Your clients appreciate clarity.

3. Plan Quarterly—Don't Panic Weekly

One of the biggest advantages of the 2026 planner is that it teaches you to plan:

Year → Quarter → Month → Week This prevents content overwhelm and ensures everything supports your business goals.

How to use this system with your 2026 planner:

Quarterly (big picture)

Ask yourself:

• What am I promoting this quarter?

• What do my clients typically need at this time of year?

• What claims rise seasonally? (Storms, travel, winter freezing, business interruption, etc.)

  
  

Monthly (focus + themes)

This is where the planner excels: each monthly page gives you insurance-specific prompts and talking points already mapped out, no brainstorming required.

Weekly (execution)

Block 30 minutes each week to pick:

• 2–3 prompts

• 1 educational post

• 1 personal/behind-the-scenes post

• 1 engagement-style question

Top Tip: You don’t need to fill every box to get results - consistency wins.

4. Mix Post Types to Maximise Engagement

The LinkedIn Playbook identifies six high-performing post styles—use them on rotation to keep engagement strong :

1. Value Posts – teach something

2. Review Posts – reflect on an experience

3. Gratitude Posts – thank a client, colleague, or insurer

4. Behind-the-Scenes – show the human side of broking

5. Personal Stories – relatable and memorable

6. Opinions/Education – demonstrate expertise

Your planner prompts plug perfectly into these categories.

Top Tip: Always Post a Call to Action

At the end of every LinkedIn post, ask something simple:

• “Has this happened to you?”

• “Want me to share the checklist/template?”

• “What’s your experience with this?”

• “Would you like a breakdown of your cover?”

The method is straightforward: engagement drives visibility, and visibility drives leads.

5. Use the Planner to Position Yourself as the Trusted Expert

Insurance is trust-based. Your clients rarely buy because of price; they buy because of confidence.

Your 2026 planner helps you show that confidence through:

• Explaining confusing industry terms (e.g., “new for old”, “market value”, “underinsurance”)

• Talking about claims processes

• Sharing cautionary tales

• Seasonal tips that prevent avoidable losses

These posts build authority and rapport long before a client needs a renewal.

Top Tip: The More You Post, the More the Algorithm Loves You

I always recommend posting 2–3 times per week and interacting with others before you publish your own post for the best results. Your planner removes the barrier of “what do I say?”—all that’s left is showing up.

6. And Finally… Use the Planner the Way You Need It

There is no “correct” way to use a planner; only a way that gets results for you. Some people use every prompt. Some use only the insurance dates. Some mix and match. All of these approaches are valid.

Ready to Make 2026 the Year You Finally Stay Consistent?

Your 2026 Insurance Content Planner is only £40, and for that you get:

✔ A full year of insurance-specific prompts

✔ Ready-made LinkedIn content ideas

✔ Seasonal reminders your clients will love

✔ A structure that saves time, reduces stress and increases consistency

✔ A tool designed specifically for insurance professionals

No more blank screens. No more overthinking. Just straightforward, confident, client-attracting content - every week.

👉 Get your planner now and make content the easiest part of your marketing: www.catherinefrance.com/annual-insurance-content-calendar