Creating insurance content that connects
Do you want to create client- generating content for your business?
To make this happen you need to be more visible and produce consistent content that speaks to your ideal client.
I know that it feels hard, not having time, you're juggling so many things that you don't have time to create client-winning content.
But, imagine how life would look if you no longer felt like you’re missing out on sales because you’re not creating content, how you’d feel if you didn’t have to keep pushing marketing down the to-do list if you stopped feeling like you couldn’t compete with other brokers?
To do this you need unique content written by an experienced insurance copywriter.
I can create this for you.
I work directly with you to understand your core values and client proposition, as well as your tone of voice to create seamless value in your content so you can attract and convert your dream clients.
Imagine having consistent content that brings in leads without having the stress of having to create it yourself?
Not only does this take content creation off your to-do list, but it also frees up your time so you can focus on insuring.
If you want more time and more sales, choose the package that's right for you, and let's get our first call booked.
1 Hour Blog Strategy Session £99
Have you got a blog that needs reviving or want to get one started quickly?
If you want to get in front of more of your ideal client let's get started today!
What is a freelance insurance copywriter?
You might have heard of copywriting, writing the text of advertisements or marketing-related material, you might even have tried to work with one in the past.
Copywriters are tasked with writing clear and concise copy for adverts, marketing materials, and websites, for any audience and any industry, which is fine, and this works for most industries, but insurance is slightly different and having a background in insurance really does help when it comes to the nuances of cover, product differences, and navigating the complexities of compliance.
Just because we are talking about insurance does not mean the copy has to be dull, in fact, effective copywriting should help educate the reader, give them relevant and interesting information that helps them feel the value and take action and get in touch with you, creating a pipeline of potential leads.
What clients say
I had the pleasure to work with Catherine over a 9 month period. As we started out on our inbound content marketing journey, we needed someone that understood Insurance and SMEs. Catherine created some engaging content for us which achieved an average 46% email open rate & 6.9% click through - 119% higher than industry average. Catherine is easy to work with, she works to agreed timelines and is very professional. She's also happy to be given a brief with target keywords, some inspiration links and a brief summary & run with it. I'd recommend her as part of your extended to team.
Grosvenor Insurance Brokers
What a great way to start this Monday with a zoom call with Catherine France talking about blogs and how to engage current and potential clients. Catherine has helped me develop a plan for 2022, watch out for all our new blogs and interviews.
I would highly recommend speaking to Catherine, if you need help in writing blogs.
I just want to say a BIG THANK YOU to Catherine France for all your help in delivering on our digital content strategy 🙏
Having a copywriter with insurance experience makes such a difference in producing thoughtful and insightful pieces, with no need for rewrites!!
Keep up the good work!!